"RUIM PRA QUEM? CABELO, IDENTIDADE, MODA & AFETO " - Bad for Whom? Hair, Identity, Fashion & Affection

See hair as an extension of culture that integrates the Brazilian black community is mainly to analyze all the pluralities contained in this.
This project in question, emerges from the tangle of threads that come from black being heads, and how our history is carried in these threads. As a black woman, I seek to look our construction of beauty beyond the lies of those who made us believe we were not beautiful.

"Ruim pra quem?" presents itself as a transmedia project that explores these narratives. Having as fundamental communicative elements in the construction of self-esteem and black identity of the Brazilian people and their hair, Design, Fashion and Photography. Built not only by the author's hands, it is also a mirror of the black community observed during its development.

CREDITS:
Creative Direction and Conceptualization: Raquel Euzébio

Photography: Raquel Euzébio

Models:
João Paulo Marques
Mayara Moraes
Bolají Xaviar
Lethicia Oliveira

Hair Styling: Thaynná Santana

Makeup: Gabriela Vital

Costume and Accessories Collection: Tabatá Amaral

Video Recording:
Grenda Cabestre
Letícia Guimarães

Video Editing:
Grenda Cabestre
Letícia Guimarães

Location: Maria Julia Ribeiro

Interviewees:
João Paulo Marques
Mayara Moraes
Bolají Xavier
Gabriel Fecury
Pryscila Galvão
Gabriel Brum R. de Oliveira
Mairan Alves
Thaynna Santana
Shirley Pereira
Roberta Moura
Gustavo Borges

This project was part of Bornancini Design Award 2022 Shortlist