ROLE it's a transmedia project which permeates the cultural intersection between Rio de Janeiro and São Paulo. The magazine expresses both different realities seen in the two states, analyzing the many types of socio cultural processes in architecture, fashion, gastronomy and music, building, therefore, a narrative that allows us to explore the equals and distincts aspects of this whole cultural mix, which has been building, in its whole majority, by social minorities on both regions. The Magazine develops into an online website and online playlists on Spotify, allowing the cultural and political immersion to be even more explored by the viewer.

The project acts, primarily, as a communication vehicle for the valorization and redefinition of these cultural practices that, most of the time, are marginalized by part of the Brazilian population.

The name ROLE, that in the course of project appears as ROLÉ/ROLÊ reinforces the differences and similarities between the two states, emphasizing the journey crossed during the immersion on this narrative.

ROLE its a project exclusive idealized for "Projeto III" academic discipline of Graphic Design Course at UNESP Universidade Estadual "Júlio de Mesquita Filho", all copyrights are strictly included inside the graphic project.

CREDITS:
Raquel Euzébio
Gabriella Campana
João Pedro Sgarbi